Customer Insights & CRM Specialist

apartmentFRS Recruitment placeKildare calendar_month 
Customer Insights & CRM Specialist

Kildare, Ireland

Are you passionate about leveraging data to enhance customer engagement and drive loyalty? Our client is looking for a Customer Insights & CRM Specialist to play a key role in executing targeted marketing campaigns, optimising audience segmentation, and analysing customer behaviour.

Key Responsibilities:

Execute CRM strategies to drive customer engagement and retention
Use data insights to create targeted marketing campaigns that enhance fan experiences
Personalise communications through segmentation and audience targeting
Analyse customer behaviour and campaign performance to optimise marketing effectiveness
Manage CRM systems and support teams in data utilisation
Ensure compliance with GDPR and maintain data integrity

Collaborate with marketing and insights teams to enhance the customer experience

Ideal Candidate:

Degree in business, marketing, or a related field (or relevant work experience)
2+ years of experience with email campaign tools (DotDigital, Mailchimp, etc.)
CRM expertise (Microsoft Dynamics 365 preferred, Salesforce, or similar)
Strong analytical skills and experience in segmentation & data-driven marketing
Proficiency in email marketing automation and personalisation

Passion for the sports or entertainment industry (a plus!)

This is a fantastic opportunity to use data-driven insights to engage customers and elevate experiences. Apply now and be part of an exciting, customer-focused team!

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